I have seen many YouTube music videos and many of them are published by Vevo. Are they song publishing community? I just wanted to know what they are actually
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I have seen many YouTube music videos and many of them are published by Vevo. Are they song publishing community? I just wanted to know what they are actually
Ravi Ujjwal
Hello,
Vevo an abbreviation for “video evolution”) is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world’s third-largest record company, agreed to license premium videos from its artists to Vevo.
The idea is to remove duplicate music videos from YouTube, have a single high quality official video that shows up on search results thereby attracting higher CPM rates and having control over what does/doesn’t show up in these videos.
In other words it is Hulu for music videos.