I am in the marketing field. Regarding my work, I need to gather some data about customers to create a report. I want to know what is the process of collecting, analyzing, and interpreting data to determine the conclusions. I want to learn appropriate methods for data interpretation. Someone, please explain about this process. Does the process of collecting and analyzing data helps in decision-making in the marketing field. And also please tell me the difference between data and information. Thank you.
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