Designing a logo that works across online and print requires thinking about several key aspects:

• Scalability is king: Your logo needs to be recognizable at any size, from tiny favicon to billboard giant. Avoid intricate details that get lost when shrunk and ensure the design stays clear even when enlarged.
• Be color flexible: Consider how your logo will look in different colors, ideally functioning well in both full-color and single-color (like black and white) for situations where color printing isn’t an option.
• Pick colors wisely: Colors have a big impact! Choose a palette that reflects your brand identity and resonates with your target audience. Research color psychology to understand how different colors are perceived.
• Fonts matter: Select a clear, easy-to-read font that complements your overall design style. Stick to one or two fonts for a clean and cohesive look.
• Simplicity is key: Complex logos are hard to remember and reproduce. Aim for a clean, simple design that leaves a lasting impression.
• Stand out from the crowd: Your logo should be original and distinct from your competitors. Research what others in your industry are using and create a logo that makes you shine.

By following these tips, you can craft a strong company logo design that translates perfectly across online and print mediums, building brand recognition and a memorable identity.